PRONAMEL: #ENAMELBOT

You probably haven’t thought about tooth enamel since that one science class back in the 6th grade. But the foods you eat could be eroding your enamel—and once it’s gone, it’s gone, like the Dodo bird or Led Zeppelin. So how do you take a really dry topic like tooth enamel erosion and educate people about it in a really fun way? With the Pronamel #EnamelBot on Twitter. Using customized auto-responses, we invited people to send us food-themed emojis to find out if their favorite foods could be harming their tooth enamel.