FLONASE: GREATEST SEASON EVER

The start of allergy season coincides with the start of baseball season. From there, it was just a matter of connecting the dots, and letting one of the greatest pitchers of our generation, Justin Verlander, tell us about how he prepares for baseball season—and allergy season—with help from Flonase.

The videos we created ran on Facebook, Twitter, and YouTube, and were supported by a separate Twitter First View Video that ran on MLB’s Opening Day and garnered nearly 11 million views.

Results:

• 1 billion total campaign impressions

• #5 on AdAge’s Viral Video list

• Opening Day visitors to Flonase.com up 650% over previous year

• Opening Week Flonase sales up 10% over previous year

• Flonase regained the #3 share position

Role: GCD